While I am actively engaged in commercial search marketing, what interests me about search is not only how you make money from it, but more significantly what our ways of exploring tell us about the world / thoughtspace we inhabit and are constantly altering. We are as a society becoming increasingly tribal, with a rapidly diversifying and intensifying set of struggles around issues of identity, privacy, legibility, and cognitive coherence. All of this is occuring at time when communication systems are becoming so powerful and omnipresent that one cannot escape the clutter. It is no wonder then that searching has become one of the most important and valuable skills in the world.
This site is intended as a forum to share thoughts about search as a larger set of social problems and cultural manifestations. It is my hope to extend the discussion of searching and exploring beyond just the web and to examine it in the broader historical context of human tools and techniques for exploration and discovery. There will be discussions of particular SEO strategies and techniques, however that is not the sole focus of this site.