I use Google analytics all the time, and find it very useful in tracking web user behavior.  Analytics isn’t always the easiest word to type though, and more times that I can count I’ve tried to go to www.google.com/analtyics (or somesuch similar misspelling of the url).  This takes you to one of the lamest things about Google, their terrible 404 page. 

Now Google is supposed to help us all find things we are looking for right?  So why can’t they figure out a simple thing like when I mistype the url?  It seems like they could at least do something like take the url and cycle it through their own search to see if something comes up.  Interestingly if you pass in “/analtyics google” to google you do at least get what you are looking for the in the adwords results.  (Maybe they could use this to generate some adwords revenue from themselves). 

In any case, a company with so much money and the market leadership in searching the internet should figure out some way to better facilitate user navigation of this type.  Google it seems needs to take some time to better find itself.

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