I use Google analytics all the time, and find it very useful in tracking web user behavior. Analytics isn’t always the easiest word to type though, and more times that I can count I’ve tried to go to www.google.com/analtyics (or somesuch similar misspelling of the url). This takes you to one of the lamest things about Google, [...]
In the Algorithm research session at Search Engine Strategies today several panelists mentioned that search engines might use the length of time one spends on a result page to downgrade its relevance in certain circumstances. If everyone immediately clicks back to the search engine for example quickly after visiting a page, the engines may take this as an indication [...]
There has never been an easier time to get your thoughts out there. For like $10 a month you can have a website, spout your opinions, and share your wisdom with the world. More and more people spend time reading things like blogs now, and these independent resources are playing a greater role in informing the culture. At the same time, this means that there has never been an easier time to spread false information.
One of the problems with trying to fight content redundancy over multiple sites is that if you don’t properly identify the original source of the content, you might penalize the author by wrongly labeling them as a redunandant instance. This has been pointed out by various sources as a possible problem with the current Google rules around duplicate content.Â
Here [...]
There is a ton of great information online. There is lots of garbage out there as well. One of the recurrent themes of this site is the need for more meta data, generated both by users and site owners, to be used by search engines to improve result quality, and by web browser clients to increase [...]